Should A Aspiring Influencer Pal Stop Using People for Material?

One Side: One Friend's Perspective

Sometimes she films me while having a meal. I’ll see myself on her social media – it’s like a sudden shock.

My best friend of 10 years, Marielle, labels herself the “creativity monarch”. It’s fun for a short while, but it weighs on our relationship.

She is an extrovert, there's a constant urge the need to document everything all the time. During meals out, her motto is, “The camera eats first,” and snaps pictures with the flash on, which makes me cringe. It's unpleasant when other people see her performing for the camera – I experience secondhand embarrassment. It also frustrates me because meals lose their warmth.

She isn’t exactly an influencer yet, but she is aspiring to become one. She creates vlogs about city life, a day in her life, and her styling career. The material is quality, credit where it's due, but I don’t want to be dragged into it. Sometimes I'm captured while dining, or simply tagging along. I’ll see myself on her Instagram afterwards, and it pops up like a jumpscare: I’ll have no makeup on, an awkward face or photographed mid-bite. It’s uncomfortable.

She also expects me to record her at inconvenient times. Often I'm in conversation to someone else, or we're simply hanging out in the street. The dynamic feels like our friendship has transformed into me being her free crew. She could easily hire someone if she wanted high-quality content. Upon mentioning my discomfort about this arrangement, she dismissed it. She’s taken me to a couple of industry functions, which was nice, but that doesn't compensate for all the energy I invest assisting her make content.

I appreciate that she has supported me with my career in design, but I don’t want our friendship to become merely a tally of exchanges. I don't believe she's insincere or dishonest, but sometimes I feel that if recording starts, we will start performing in a way that presents a favorable image for her vlog.

She will say, “OK, look happy!” and record me smiling with another. It’s so silly. I need her to understand that our decade-long friendship still has limits. I enjoy spending time with her, but I also desire to experience it without being recorded, edited, or posted for an viewers. I am not a prop for her online persona.

The Defence: Marielle

I want my friend to see that the creations we make together can get us an opportunity.

I love creating videos. It’s not just a hobby; it’s part of who I am. Creating videos and sharing my life online allows me to express myself and connect with people in new ways.

I wouldn't label myself as a professional creator yet, but it’s smart to make money from your interests. I admire people on social platforms who pull off that style of casual, DIY content creation.

Content creation is my version of living actively: noticing the details, posting them with an audience that appreciates the craft behind it. It's never my aim to make my friend uneasy. Bringing her to industry events was my method of sharing opportunities, giving her a opportunity to experience exclusive moments that could benefit her professional path too. That’s not leverage, it's simply being realistic.

I would take her to such functions even if she didn’t help me, but I want her to see what the content we create together can get us: a foot in the door. I understand not all people enjoys being filmed, but often spontaneity is what makes material authentic. Being recorded occasionally is an inherent aspect of being my companion. I'd remove anything she asked, but she hasn't made such a request yet.

I don’t expect anybody to be my personal videographer, but friends help each other in small ways. I thought recording a short video now and then would be fun for Beth. Creativity thrives in partnership, and having my friend around makes projects energetic and enjoyable. I never force her to participate in anything, and I would never intentionally embarrass her. But filming together sometimes is part of how I document our shared experiences.

I cherish Beth’s friendship deeply and don’t want making videos to drive a wedge between us. I’m willing to compromise: like requesting permission before filming, and steering clear of angles that might make her uncomfortable.

This is not about power, it's regarding sharing my world while still considering hers. Obviously making content is not a substitute for genuine friendship: it's merely part of how I experience life and I desire her to be included in a way that’s agreeable for each of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop recording herself and her friend when they are out together?

There’s nothing more excruciating than having a friend film you. I get that it’s Marielle’s passion, but I don’t make friends come to my workplace. Perhaps she can find influencer friends to create content with. With the uncertain future of technology, human connections are the only thing we have – cherish them!
Liberty, 25

If you’re doing something professionally, it's unfair to expect your friends for assistance repeatedly, even if they have helped previously. While she enjoys shooting, that doesn't imply everyone around her is content. She must to honor her friend's privacy.
Another reader, 26

Marielle might love making content and displaying her life publicly, but it’s not for everyone. It was kind she has assisted her friend professionally, but she needs to hear what her friend desires.
A commenter, 27

It seems like you value each other, so hold on to that and make sure it’s the focus in your friendship. Create some real experiences, where genuine feelings are stored, not digital scrapbooks. Even public figures who seem to reveal their worlds actually have more privacy than it seems.
One opinion, 53

Marielle appears to be neither present nor genuine when she’s with Beth – she's on the job. Both seem unsure as to what’s reasonable. The answer is not found in trying to change one another, but in each setting defined boundaries around what is comfortable to them and determining if there is an acceptable compromise.
A final view, 71

Your Turn to Be the Judge

Consider this question: is Marielle exploiting their bond?

Sarah Dickerson
Sarah Dickerson

A passionate textile artist with over 15 years of experience in tapestry weaving and teaching workshops across the UK.